/bite size horror
special event program
/the road
/details
credits: executive producer
client: Mars Candy
Fox Digital Studio and Mars Candy teamed up for BITE SIZE HORROR, a sponsored collection of horror short films that were broadcast in the month of October during many high-profile events, including the World Series. Designed to entertain audiences over traditional commerical advertising, the campaign was a resounding success, winning a Cannes Gold Lion award and multiple write-ups in Adweek and other advertising blogs.